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Interactive Marketing Solutions For Central Florida

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Nearly any business that operates in today's complex marketplace must advertise to stay alive, grow and compete. With so many options, how does a business decide on a strategic investment which best supports its advertising message?

Ad Planning & Budgeting

While there are a number of ways to budget your advertising, many advertisers make two common mistakes when they begin. The first is budgeting based on habit. Put simply, what they spent in the past is what they'll budget for in the future, perhaps adding a percent or more to offset inflation. This method offers no leverage to take advantage of opportunities or to deal with competitive challenges. It is only slightly better than the second most common ad budgeting method - looking in the cash register to see how much you can afford today.

How Your Market Shops and Spends

Before you can advertise at all, you need to understand your customers. Many advertisers know their target market - their age, income, education and the like - but understanding how they shop will affect when you advertise, where you advertise and how often you advertise. A few concepts deserve consideration as you begin to develop your marketing plan: 1. The "Thin Market" 2. Recency and 3. Frequency.

“ Do you have compelling call-to-action emails that target new customers? ”

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Ledger Media Group is an Interactive Marketing Company located in Lakeland, FL that provides Print and Marketing Service including: Yahoo! Behavioral Targeting, Search Engine Marketing, Website Development, Online Promotions, Internet Education, Mobile Marketing, Email Marketing, Video Marketing, Local Audience Reach via Newspaper Websites, Online Advertising and Content Targeting.© Ledger Media Group Copyright, 2011. All Rights Reserved.